activision

All posts tagged activision

Yeah, hot on the heels of EA acquiring Bioware and Pandemic, we have the Activision + Blizzard merger, which is big news and has Xstine wishfully talking about getting a free subscription now… but I have something else on my mind.

You, fair reader, must ask yourself. Was Jeff Gerstmann's review (above) of Kane & Lynch wrong? Was it unfair? Was it a justifiable reason for him to be to be fired from Gamespot after an offended Eidos snatched back stacks of advertising dollars with an angry yoinks? Probably not. But somehow, I don't feel the slightest sympathy for him. I'll tell you why his firing pleases me, and why it should please all those gamers who hope their medium is taking its rightful place among the world.

Criticism. What does it mean? Why does film, art, and music criticism surpass video game criticism? Because criticism, as an artform in and of itself, teaches you something about what it criticizes. It deconstructs the craftsmanship, the message, and the greater context of a work's role in the pantheon. Video game reviews, however, are nothing but paid opinions of what Steve adroitly described as "people who couldn't get into the game industry." Fanboys, backseat game designers, internet experts, and such forth.

Their reviews contribute little to the creation of a better game because these people have no experience working in games. On the other hand, music reviewers can play instruments, art critics can create art, and movie reviewers can have academic backgrounds. What do game reviewers have besides a subjective internal list of what they'd rather vege on a couch playing? I'm not ignoring the flaws of other forms of criticism, but let's be honest here, even at it's best, game reviews are bad. At the end of the day, games are designed for someone in particular, unlike movies which generally can be enjoyed by anyone when done well. Games are inherently fantasy fulfillment, not fantasy creation, and have to be judged on how well they satisfied gamers of a particular type. It is on that level where, for some, Bejeweled can be as good of a game as World of Warcraft.

Gamespot reviewers think that by arbitrarily demanding some games to have innovation, some games to just be fun, some games to be an "experience," whatever their pseudo-standard is, they are "raising the bar." Bullshit. Until there is a real literary quality in games that can be criticized, game journalism is just a recommendation to buy. We all know game advertisement pays for reviews, don't kid yourself. There isn't even anything wrong with that, and I bring up Penny Arcade reviews as an example of it done well. People are simply shopping for the review they need, and for your site to pretend it's creating a golden metric for an immature medium is ridiculous.

To those who want to go out and picket for Jeff, who think the review above sounds like something of senior editor quality at a major game mag, who think they're fighting the evil corporations who are "corrupting" this brilliant stuff with sponsorship, you've already lost. That shit ain't free, nor should it be. Ask yourself how any criticism is paid for. Then demand a higher standard. Abolish this bullshit point system.

Go with the Netflix 5-star system:
:star: hate it,
:star::star: didn't like it,
:star::star::star: liked it,
:star::star::star::star: loved it,
:star::star::star::star::star: unmissable
.

Ultimately, the only two factors that matters for a game are fun and value. Game review snobs demean the whole industry, just like snobs in any other industry.